What Is Answer Engine Optimisation (AEO)?
A clear introduction to AEO, its purpose and the technical and editorial foundations behind AI-search visibility.
Read What Is Answer Engine Optimisation (AEO)? →Insights
Understand AEO, evaluate it properly and use it where it matters.
Our insight library separates reliable fundamentals from hype. We explain technology, content, measurement and limitations so marketing and digital teams can make informed decisions.
AEO vs SEO vs GEO: What Is the Difference?
How classic search, answer engines and generative systems fit together and where each discipline adds value.
Read AEO vs SEO vs GEO: What Is the Difference? →How Much Does AEO Cost?
What drives effort and budget, from an initial audit to implementation and ongoing monitoring.
Read How Much Does AEO Cost? →How to Measure ChatGPT Visibility
Why classic rankings are not enough and which metrics are more useful for AI search.
Read How to Measure ChatGPT Visibility →How to Optimise a Website for AI Search
A practical framework covering technology, content, entities, internal linking and measurement.
Read How to Optimise a Website for AI Search →What Is llms.txt, and Does Your Website Need It?
The potential value and limits of llms.txt, without treating it as a ranking factor or replacement for SEO.
Read What Is llms.txt, and Does Your Website Need It? →OAI-SearchBot: What Website Owners Should Know
How OAI-SearchBot relates to ChatGPT Search and why its crawler controls are separate from GPTBot.
Read OAI-SearchBot: What Website Owners Should Know →Structured Data for AI Search: What Schema.org Actually Does
Where structured data can help search systems understand content and entities, and where its limits are.
Read Structured Data for AI Search: What Schema.org Actually Does →Entity SEO for AI Search: Make Brands and Topics Unambiguous
How consistent entities and relationships help search and AI systems correctly understand brands, services and topics.
Read Entity SEO for AI Search: Make Brands and Topics Unambiguous →Google AI Overviews vs AI Mode: What Is the Difference?
How AI Overviews and AI Mode differ, and why both still depend on solid search and content foundations.
Read Google AI Overviews vs AI Mode: What Is the Difference? →Next step
Turn insight into implementation.
If you already know where your main AEO opportunities are, we can turn them into a prioritised technical and editorial roadmap.