OpenAI Search

ChatGPT: improve visibility with a platform-specific approach.

For ChatGPT Search, a crawlable website, clear topic and entity signals, and credible, citable content are essential. OAI-SearchBot and training crawlers should be treated separately.

ChatGPTOpenAI Search

Priorities

What matters for ChatGPT.

  • Avoid unintentionally blocking OAI-SearchBot
  • Create clear entity and source signals
  • Publish direct, original and useful answers

Measurement

Measure visibility without false precision.

  • Mention rate across a defined prompt set
  • Citation rate and linked sources
  • Changes by topic cluster

AI answers can vary. A single prompt is not a reliable ranking. Repeatable samples, topic clusters and trends over time provide better evidence.

Related services

Connect technology, content and monitoring.

Related insights

Understand the platform in context.

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Next step

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