Content Optimisation
Create content that answers real questions clearly and can be understood and cited as a source.
View Content Optimisation →Anthropic
Claude: improve visibility with a platform-specific approach.
Claude can incorporate current sources when researching the web. Optimisation therefore centres on accessible, credible expert content and a clearly identifiable publisher and entity structure.
ClaudeAnthropic
Priorities
What matters for Claude.
- Expert depth and clear definitions
- Verifiable sources and freshness
- Consistent brand and author information
Measurement
Measure visibility without false precision.
- Claude prompt set
- Brand and source mentions
- Comparison across priority topics
AI answers can vary. A single prompt is not a reliable ranking. Repeatable samples, topic clusters and trends over time provide better evidence.
Related services
Connect technology, content and monitoring.
Related insights
Understand the platform in context.
How to Optimise a Website for AI Search
A practical framework covering technology, content, entities, internal linking and measurement.
Read How to Optimise a Website for AI Search →Structured Data for AI Search: What Schema.org Actually Does
Where structured data can help search systems understand content and entities, and where its limits are.
Read Structured Data for AI Search: What Schema.org Actually Does →Entity SEO for AI Search: Make Brands and Topics Unambiguous
How consistent entities and relationships help search and AI systems correctly understand brands, services and topics.
Read Entity SEO for AI Search: Make Brands and Topics Unambiguous →Official sources:Anthropic Help: Claude-SearchBot, Claude-User and ClaudeBot ↗
Next step
Start with a free AEO check.
We review your current position and show which technical, content and AI-search actions are genuinely worth prioritising.