ChatGPT01
OpenAI Search
View ChatGPT →ChatGPT
For ChatGPT Search, a crawlable website, clear topic and entity signals, and credible, citable content are essential. OAI-SearchBot and training crawlers should be treated separately.
Platforms
AI-search visibility is platform-specific.
ChatGPT, Google AI Overviews, Gemini, Perplexity, Microsoft Copilot and Claude use different search, retrieval and source mechanisms. Measurement and optimisation therefore need to reflect the platform.
Google AI Overviews02
including AI Mode
View Google AI Overviews →Google AI Overviews
AI Overviews and AI Mode build on Google’s search and quality systems. Technical SEO, genuinely useful content and clear entities therefore remain the foundation.
Google Gemini03
Google AI
View Google Gemini →Google Gemini
Gemini can draw on information from Google services and web sources. Consistent public entity signals and high-quality, well-structured content make your brand easier to identify and understand.
Perplexity04
AI Search
View Perplexity →Perplexity
Perplexity makes sources especially prominent. Precise content, traceable evidence and a technically accessible website are therefore particularly important.
Microsoft Copilot05
Bing / Copilot Search
View Microsoft Copilot →Microsoft Copilot
Copilot can use search and web sources for current information. Bing indexation, clear content and consistent entities therefore belong in the optimisation strategy.
Claude06
Anthropic
View Claude →Claude
Claude can incorporate current sources when researching the web. Optimisation therefore centres on accessible, credible expert content and a clearly identifiable publisher and entity structure.
Next step
Which platforms matter for your business?
We prioritise platforms based on audience, search behaviour, topic fit and available evidence – not hype.